Dear Millionare Seminar Participator,

Millionaires constantly practice “trust building”.

Because“Blind Trust” is given mostly to family and close friends, It is very clear why businesses build customer clubs, business friends  in order to simulate “family  type” relationships with customers. This is the best way to gain “blind trust” and as a result maximum business cooperation. However, the “blind trust” is the most sensitive kind of trust and every “break of trust” from your side can be damaging. Therefore, developing “blind trust” strategies with customers requires a very time intensive relationship that has to be maintained as that of family and close friends. You can gain a great deal with this “business friends-family” strategy, but, you must be ready to constantly invest in this customer relationship.  Successful businesses have customer clubs, customer fans clubs and customer events to celebrate and symbolize the mutual trust and close relationships.
 
Sensitivity - Trust is a very sensitive and delicate issue that most people avoid discussing directly in order to avoid negative feelings, even though that trust is the centre of all our thoughts and activities. It needs a certain amount of greatness to stand up and bring trust to the center of the discussion. This personal greatness should continue to lead via taking personal responsibility and personal initiatives to re-embrace trust in your business and your relationships.

Rebuilding trust – is an ongoing job that successful businesses are constantly doing via re-branding. It practically means, repositioning the trust levels of existing and new customers in your business.

Trust is an exchange (of trust) – like in other areas in life, you have to invest before you harvest. If you want to gain trust, you have to offer trust and invest in trust. In many cases you will first need to trust to later receive trust. The same goes with handling your employees, your business partners as well as your customers. Offering your customers free of charge treatments, is an act of trust. “I trust that you will recognize a quality treatment and as a result, I expect you to trust my recommendations and purchase the products that I recommend.

Symbolize and document success – it is important that you highlight all your and your staffs’ professional certificates in order to give customers more security and points to rely on. Relationships with customers are strongly influenced by the possibility of customers to rely on your business. Reliability is one of the other nuances of trust. Interesting point – when you allow people to rely on you and your business, they tend to rely on you regarding other issues that you didn’t yet earn. In other words, receiving trust is a compelling accumulative exponential issue that you can expect to gain. 

Trust and guarantees – naturally, once you offer a guarantee regarding your products and treatments, you immediately increase trust levels because by offering a guarantee it is clear that you trust your products and treatments benefits and results. Trust is an emotion that is contagious (as are other feelings and emotions), so, being trustworthy in regard to your products, your treatments and your business reflects positively on customers and  influences their feelings of trust.
  
Summary-

• Interview customers and get testimonials and live testimonials (videos) of customers that trust you and your business. Publish those testimonials in all media and in your beauty salon in visible locations. (Reception etc)
• Deliver you customer’s monthly news via an attractive e-newsletter: The news should deliver facts that support your business strategy in order to increase trust in what you do.
• Start a blog in order to communicate with your customers in a friendlier familiar manner- familiarity builds “blind trust”.
• Create customer evenings for your best customers where more personal relationships between customers can be built- again, when customers meet other customers who trust you, they trust you even more… 
• Offer free of charge treatments for new customers as well as a “satisfaction guarantee” for the benefits of the products and treatments that you sell.
• Screen your business mix through trust and reliability- how does your business look? Be totally honest in your assessment; while doing this screening process, you will be more aware of what parts of your business need to be re-shaped in order to restore trust.

download Table in pdf format here

Happy Bionome good feelings Greetings
Avi Konigsberg
Tel:0049-2054-873904
Fax:0049-2054-873905
Cellular:0049-177-5798325
avi-konigsberg@theskincaremillionaire.com
www.theskincaremillionaire.com
www.dr-baumann.com