Dear Millionare Seminar Participator,

Millionaires are celebrities because they are known and appreciated for what they do. If you want to become a millionaire you must accept that you have to communicate your strategy within your society. Don’t expect that customer will telepathically find out about you, your business and your important and relevant strategies. You must advertise!!!!

Advertisement is a broad spectrum and you should use this spectrum according to your financial possibilities and according to the budget that you set up in your business plan. If you can not design the business plan on your own, consult your accountant.

Advertising includes: Website, e-newsletters, direct mail, distribution of your flyers, distribution of your vouchers (including B2B, business to business activities), telemarketing, customer information evenings and seminars, tea parties, customer workshops, participation in local exhibitions, Lecturing out of your beauty salon (for example for teen agers in schools) handing out samples, media advertising in your local newspapers and magazines, posters, window decoration, inner beauty salon decoration, guest book and info corner in your beauty salon, special promotions, PR articles that you can write in local news papers and magazines, Inviting journalists to write about you and your strategy, celebrating business anniversaries, launching parties of new products and treatments. Invite journalists to experience your wonderful treatments and products.

If you don’t communicate your strategy and its importance you can not expect that consumer will just discover you, cooperate with you, buy from you and eventually make you rich!!!!

10 Practical steps for immediate implementation:

1. Design a business plan starting from writing down all your current business expenses and sales in order to find out what your current income is before tax
2. Decide about your desired business growth (normally 25% every year). Business growth = the growth of your income before tax.   
3. Decide what source will bring you the 25% business growth,  Will it come from your existing customers that will buy  more? Or will it come from new customers?
4. Go through your customer list and decide which of them has the potential to buy more and sum this amount.
5. Take the remaining amount, meaning, the expected growth minus the growth that you estimate that will come from your existing customers and evaluate how many new customers you need in order to reach the planned growth. If you don’t communicate your strategy and its importance you can not expect that consumer will just discover you, cooperate with you, buy from you and eventually make you rich!!!!
6 Choose a winning strategy -that will serve you to sell more to your existing customers and what will motivate them to cooperate with your growth plans.
7. Choose your winning strategy - in order to gain the new customers that you need. Look what you competition is doing in order to come up with different ideas that matter to consumers in your country/city/area.
8. Prepare answers to the entire possible “Why’s” including scientifically documented evidence that will turn your strategy to a strong and reliable proven fact.
9. Start creating changes that match your new strategies – Improve your beauty salon ambiance .Create new and exiting promotions Dr. Baumann products offer many exiting possibilities.
10.Communicate – your winning strategy via all the possible advertising channels.

Happy Bionome good feelings Greetings
Avi Konigsberg
Tel:0049-2054-873904
Fax:0049-2054-873905
Cellular:0049-177-5798325
avi-konigsberg@theskincaremillionaire.com
www.theskincaremillionaire.com
www.dr-baumann.com