The Skincare Millionaire

Dear Millionare Seminar Participator,

Millionaires know how to synergize forces and turn simple mathematic formulas upside down. They calculate 1+1=2 as 1+1=11, or instead of 1+1+1=3 as 1+1+1=111.

How come? There is a huge positive synergy effect of combining themselves as Brands together with their businesses as Brands and this double branding is times more powerful than branding each Brand on it’s own. For example, Ferrari (A Brand) with Schumacher (a Brand) inside is 1+1. In this case 1+1=11 isn’t it?

Another example – Dell computers (A brand) with Intel processor (A brand) inside: again, 1+1=11.Double Branding (inside) is as you see times more powerful than a single Branding.

What about triple Branding? Triple Branding is the ultimate combination and can be relevant once: you the expert (brand) are using your beauty salon (Brand) that is selling (inside Brand) Dr.Baumann products (Brand). In this case, you can achieve the 1+1+1=111 effect.

Understanding the above rational and reading the other parts of this newsletter should make the power of branding exceptionally clear and call you to take action and become a professional brander instead of a cosmetician or a beauty salon owner.

Starting your branding process you will need to pay close attention to the following important elements: Branding-differentiation-positioning:
You will also need the triple Branding to become a Brand as fast as you can. For example- if you are an amateur or newly professional photographer who wants to be considered as an expert (Brand), you will be expected to use a professional camera (Brand) the same camera as other top known professional photographers (Brands) use. Otherwise, you loose the power which double branding offers you.

You as A BRAND - Become an expert (a Brand) in your field and start specialising in particular areas. For example: become and expert in skin analysis and expert in prescribing ingredients (products) to each skin condition.
Your Business as A BRAND – Turn your beauty salon into a powerful Brand. Join Point Of Skin and enjoy all the professional tools that we produce for you. Look at your business as an outsider and ask yourself, what remarkable things should this business (your beauty salon) do in order to make you tell about it to your friends? Make a list and start implementing all you need to do as your action list.
The products and treatments that you sell as A BRAND - CHOOSE THE Dr:Baumann and Skinident products that give you the power and opportunity to underline, highlight and differentiate yourself from other beauty salons and shops that do not use such unique and professional products as the Dr.Baumann Skinident offers.
Educate customers on how to choose their skincare. Adopt the Point Of Skin website and or create your own educational website as powerful as Point Of Skin.Send out constant educational newsletters to your clients and business members.
Advertise your 3 Brands- Yourself, your beauty salon and the products you sell. Professional Branding and advertisement is communication and not just bragging.
Constantly Triple Brand – use your name together with your new title (EXPERT), people will believe you unless the opposite will prove to be the case. Use your beauty salon name on every communication platform. Use the Dr.Baumann and SkinIdent logo on every communication platform. Triple Brand on your visit cards, your advertising,, your FREE OF CHARGE treatments vouchers, your monthly newsletters,your PR articles and every piece of information and communication that leaves your beauty salon and reaches clients or potential clients.
Make a list and action plan for the following 13 issues: ask yourself the following questions and answer them:

A- What do I, my business and my suppliers (Products) do in the following 10 areas that can make my clients and my close society joyful, proud and feel the need to talk about it to their friends!!!
B- What is different about the outcome of list A compared to the competition?
C – Make sure that you have something to please your clients and make them proud in each of the 13 areas described in the tabulator below. If you do not have an answer to one or more of the 13 lower mentioned issues, then, come up with a satisfying answer or contact us and we will give you some powerful ideas that you will be able to use.
ALWAYS REMEMBER –
JOY; PRIDE AND LOVE are the additional emotional needs that characterise and differentiate a Brand from being just a product. You become a Brand only when people speak about you and tell others how remarkable you, your business and your products are. Therefore, do everything that you can so that other people will positively consider the making a remark about you.