Dear Millionaire Seminar Participator,

Millionaires Are Active Captains

Think about your business as a hot air balloon, as long as you keep it pumped up, it is impressive, beautiful and most importantly, it fly’s. But, try to stop pumping it up for a short while and you will see how it starts to drop like a stone. The same principles are relevant to your business, you stop investing (pumping) into your business and it starts to decline

Why? The same as with hot air balloons, it is the: force of gravity and the weight, the weather and the currents that pushes you or pulls you down. In business it is the competition (gravity force), the economy (weather), the market condition (weight) and consumer demand-trends (currents) that determine the life cycle of every product or Brand. Can you see the similarity? read more

Millionaires systematically apply the STB

As mentioned in the previous part, the STB is the additional power that you need to apply in order to maintain your sales growth. STB – Is a short term Brand. It is a Brand that isn’t meant to have a long life but rather a short life: A Brand for a year, for a month, for a week and even A Brand for 1 day. 

Millionaires turn everything into powerful STB

Everything can be branded – also events and special occasions can be branded (STB – brands). Examples: the EMI AWARD (here) is a one day Brand (event), the OSCAR prize (here) is a 1 day Brand (event) and the Cannes Festival is a one week Brand (event).  

Understanding those upper examples and principles must make it clear that you have a variety of opportunities to launch STB’s during each year.  read more