Dear Millionare Seminar Participator,
Millionaires turn everything into a powerful STB!
Everything can be branded – also events and special occasions can be branded (STB – brands). Examples: the EMI AWARD (here) is a one day Brand (event), the OSCAR prize (here) is a 1 day Brand (event) and the Cannes Festival is a one week Brand (event).
Understanding those upper examples and principles must make it clear that you have a variety of opportunities to launch STB’s during each year.
Here is a suggested STB plan that I would use in order to constantly (every month) launch a different STB and maximize my sales potential.
You can check for the relevant celebrations in your country by clicking on the EARTH CALLENDAR launching at Trina's Upper Village SPA.
We have started with the annual STB calendar in Canada during the month of May:
- Launching the Dr.Baumann LTB at Trina's Upper Village SPA
- Celebrating the 15th anniversary of Trina's Upper Village SPA
- Introducing the Spring Break Promotion at Trina's Upper Village SPA
Here is the layout (reminder)
Connecting - As you can see, it is possible to connect between your business and the annual event calendar and either: celebrate or underline important events and Brand them. All of those events can be turned into STB that lasts: a Day, week or for the entire month. Your ability to connect your business to those STB’s events can be one of your strongest competitive advantages.
Why? Remember the defenition of a Brand: a Brand is a promise…………….A Brand is the expectation of something special………….. Celebrating the “specials” of the particular month (Summery, Spring, anniversary, the Dr.Baumann Launching etc…) or underlining the connection between your business to the monthly event, example: the environment day, the international breast cancer day, the international animal protection day etc….allows new customers to connect to your business and understand why your business is so special.
Social structure: your business is a part of the social structure of your geographic area (like it or not). Your area, your culture, your religion celebrates and or underlines all of those annual events regardless if you and your business participate or not. However, if you decide to connect your business to all of the annual mentioned events, it is a declaration of “I am a part of it……….”
Planning your STB - Working on your annual STB plan and making sure that you are ready on time to launch your STB will pay you big time, especially seeing that your competition is mostly asleep or unaware (when it comes to STB launching).
Communication and advertisement – launching your monthly STB without informing your customers and your society about it is useless seeing that “no one knows”. When “no one knows”, you can not expect any cooperation or appreciation from your society, not to speak about increasing your sales.
Launching STB Support – as you can see, we create all the relevant layouts, the communication e-mailers, the Posters, the Post Cards, the monthly product promotions that are relevant to each of the annual events (STB). Look around and watch your competition. I am confident that:
- They hardly do any STB launchings
- They do not have the right products as Dr.Baumann has and that allow you to connect to the annual events calendar as, ie- the environmental day, the international breast cancer day, the international animal protection day, real summer sun protection….etc.
- They do not enjoy the support level and the creativity as we are offering to you.
Summary-
- Being active and constantly launching STB’s will allow you to take control of your sales graph and change from the “bell Curve” into a constant “S Curve”.
- Being ready each month with the next new thing and your next STB will allow you to sell more to your existing customers as well as attract new customers.
- Using professional layouts with the unique Dr.Baumann message will allow you to strongly differentiate your business from any possible competitor.
- Constantly introducing STB’s will make your society speak about you and spread the message of what you do.
7 steps to maximize your STB and move up your sales graph.
- Adopt the annual event calendar that is relevant to your country/culture and religion and use it as your STB launching plan.
- Adopt our communication messages and layouts
- Personalize all the communication/advertisement layouts to your beauty salon/SPA by inserting your beauty salon/SPA name into the layouts.
- Purchase the monthly product promotions and be ready with those specific promotion items each month.
- Decorate your business with the monthly STB promotion posters.
- Send out the monthly STB promotions to your customers via e-Mail and or post
- Communicate your monthly STB on your website and on your BLOG
Happy Bionome good feelings Greetings
Avi Konigsberg
Tel:0049-2054-873904
Fax:0049-2054-873905
Cellular:0049-177-5798325
avi-konigsberg@theskincaremillionaire.com
www.theskincaremillionaire.com
www.dr-baumann.com |
Connecting - As you can see, it is possible to connect between your business and the annual events calendar and either: celebrate or underline important events and Brand them. All of those events can be turned into STB that lasts: a Day, week or for the entire month. Your ability to connect your business to those STB events can be one of your strongest competitive advantages.
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Using professional layouts with the unique Dr.Baumann message will allow you to strongly differentiate your business from any possible competitor.
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