Dear Millionaire Seminar Participator,

Millionaires are different from most people just by simply being Millionaires. The question is how did they become millionaires? The answer is – by simply being different. Yes, they first had to be different to other people in order to finally become millionaires. Next step, they differentiated themselves from most people by reaching the status of being a millionaire. read more

Consumers buy their skincare at:

1. Shops – chains,
2. Perfumeries,
3. Supermarkets
4. Pharmacies
5. Direct sales- door to door and catalogue sales
6. Online shops
7. Beauty salons - SPA

Understanding and realizing the above 7 distribution channels makes it clear that your real competitors are all the above mentioned 7 distribution channels and not just other beauty salons. Therefore- starting to differentiate your business from all the above alternative distribution channels and communicating meaningful differences is what you need to do immediately. read more

What kind of differences matter? The answer is- Every difference matters to different kind of people. Here are the kinds of differences that you can consider:

These 28 points of difference are actually characteristics that consumers associate with you and your beauty salon, the treatments that you offer and the products that you sell. read more