The Skincare Millionaire

Dear Millionare Seminar Participator,

Millionaires tell instead of sell……

The abstract benefits are strongly connected with boredom. Think about it, when you are active in zone 2 and creative in zone 3 and even spend time destructively in zone 4, you are doing something. Hence, you are not bored. But being in zone 1 floating abstractly is actual and practical boredom.

Many people, starting in their early thirties are totally bored with their lives. Why? One of the answers is that they start to realize that the “pink dreams” (about how life is going to be) of their teen age time or even a bit later aren’t going to happen as they have originally envisaged!! This “realization” leads to depression which leads to: a sort of “blurring” and constant sliding into the” abstract zone” state of mind.

Excitement – excitement and entertainment one of the most common ways that people chose order not to be bored. Shopping is one of the possible excitements, going to the theatre or a movie is another as well as watching TV.

You are in the excitement business – your entire marketing mix must be as exciting (off core benefits) as well as effective. It means that “exiting” should be one of the criteria that you should scan your marketing mix through. Your products, your promotions, irresistible offers, your catalogues, your website, your treatments your beauty salon design……………and more…………all of it must be totally exiting in order to be tempting and effective!!!!!!!!!! Everything that you use as communication material and messages must be well designed; the alternative which remains is boring. (Please order our new treatment consumer catalogue from your distributor)

Telling and spreading exciting stories can make you a millionaire part 1 - here is one of the most visited BLOGS word wide. I definitely recommend that you subscribe to this one. It is written by the most popular marketing GURU AND respected business author Seth Godin
Look how Seth Godin starts his Blogs: “Sasha had an interesting post on his blog about how horrible the typical conference call is…………” (a story about Sasha) or “Tom points us to a provocative idea for home builders. If you want to sell a new house……….” (a story about Tom). Or “For years, I always wore jeans with a zipper. After all, zippers are better. They're faster and easier and they do what they're told” (a story about a zipper)……….stories, stories and stories!!!!!!!! His stories are always interesting, entertaining and very educational.

Telling and spreading exciting stories can make you a millionaire part 2- Here is Jack Canfield who sold 100 million books (stories) “Behind the empire Time Magazine called the "publishing phenomenon of the decade".

I can go on and on about this issue of writing and spreading your stories…….. But, the point was to make you aware of the power that telling stories has. Yes, you aren’t Seth Godin and or Jack Canfield, but, honestly, no one expects you to be a heavy multi millionaire (Seth Godin, Jack Canfield) and publish 100 million books. Yet, the opportunities today, the technological developments (internet and no paper print) allow you to become a publisher or at least an online publisher and start to publish and spread your stories.

What characterises a good author or at least a good reporter? One of the many answers is: digging deep to find the story!!!

Good stories are read (and sell) twice (and even more) - people (customers) are totally addicted to good stories and therefore they read them twice. Here is an example for a good story that is read again and again and again “This cream will make you look youthful and beautiful”. Customers buy this cream and do not really see much difference, they buy the cream again (maybe this time it will show a difference) and it doesn’t, so they read the story again and buy the same cream again…………..and so on and so on……… The reason for this lies in a couple of areas such as “enriched reality (fantasy). There are also benefits that are unreachable: example “forever young”, still, consumers will never give up and will forever try to get those benefits…..therefore, there is also a lot of business potential in delivering those feelings, even if they are a fantasy. The consumer is ready to satisfy herself also on the fantasy levels (Realities) by hearing your story and telling herself an even better story about you and your products just in order to “live a happy ever after story”. (At least while selling Dr.Baumann we tell and support a real story).
Gut Feelings - Closing the loop and seeing the whole picture - Gut Feelings: The Intelligence of the Unconscious is a book that you should read and understand this very important issue. To the point: understanding and realizing that most customers are in the zone 1 state of mind, should make it clear that they do not take “rational decisions” but rather decide from their gut feelings. In order to achieve such an effect (GUT FEELING) on customers, you must make sure that your advertisement, your business message and your stories are spread on more than just 1 communication channel (magazines, newspapers, PR, websites, BLOGS, forums, facebook twitter etc……….). When customers are in their zone 1 state of mind and your message reaches them, they should feel that your message is familiar. They have already seen it somewhere, heard about it, were told by a friend about it, have already received a FREE OF CHARGE TREATMENT invitation (but didn’t react)………………you and your business message (story) feel familiar, your layout is exciting and draws attention and activates the “gut feeling” that influences your customer to react.

Here are 11 practical steps to activate potential customers to move out of their abstract zone 1 state and become your customers:

Adopt the Dr.Baumann and SkinIdent ranges- honestly, without doing this as your first step: you have no real interesting or relevant story to tell.
Launch a quality website – or adopt the Point Of Skin website – this is your “online home” and publishing business.
Design your testimonial page – and publish your customer’s stories and share them with other existing customers, new customers as well as potential customers.
Design your “about us page” in order to tell at least 10 stories”

Why did you decide to become a cosmetician?
What obstacles occurred on your way to earn your certificate and open your business
How did you overcome those above mentioned obstacles?
What is your vision about healthy skincare consumption?
What is the social mission of your business
Why should you be the only and exclusive cosmetician that customers must choose?
Why should your beauty salon/SPA be the only and exclusive beauty salon/SPA that customers should choose?
Why did you choose to work with Dr.Baumann products?
How did your customers react to your change in working with Dr.Baumann
How do you feel after having started to work with Dr.Baumann

Start Your BLOG – this is your “online living room” where you can share your stories with visitors and friends (as Seth Godin does)
Launch a “forum” that talks about your business – this is “your online story telling groups” that can spread your story.
Adopt the Dr.Baumann greeting cards (A new beautiful version is coming up) and or the Point of Skin greeting cards and start sending them out- spread your message, this is “your online way to say hello”…you can add a short story to each card.
Set up an account at: Twitter , You Tube, Facebook , MySpace, and at Flickr. Take 30 minutes a day to socialize within those platforms and communities and spread your stories.
Invite “on line groups” and “online societies” to visit your home (website) and your living room (BLOG). This is the stage and the theme for your business story.
Upload your videos to YouTube, Google and other video sharing platforms. In most cases it is free of charge and can generate a huge traffic of new customers to you business. Each Video is a super story of a million words and meanings.
Send out your FREE TREATMENT offers to “on line communities” and “on-line groups”. This can generate a huge traffic of new customers to you business while using Viral Marketing at your finger tips. Add to those invitations the story of why you have decided to adopt the free of charge treatment strategy

Summary

Move out of the zone 1 state as much as you can. You can do it once you have set goals to achieve and your time is planned in a way that you can monitor your progress each day, week and month according to the goals that you have set for yourself.Using new technological developments as “Social Media Marketing” is a question of “life or death” for your business and your ability to share your stories. Abstract benefits come to life and become active once that specific circumstance appears. You can take control and create those situations and wake up the abstract needs of your customers by communicating with them about the stories of your business.

You must choose a Brand (Dr.Baumann) that has an authentic story which people will love to spread and share. Dr.Baumann and the Skincare Millionaire cover your entire business needs while equipping you with the most attractive products and the entire marketing and communication platforms and instruments. Owning the Dr.Baumann products and having a new design, a new layout, a new treatment, a new poster, a new e-newsletter and a new Video, a new irresistible promotion, 365 days a year automatically provides you with 365 unique stories that customer will love to spread and share.

Implementing the above 11 practical steps is a day that you will remember for the rest of your life because that life will never look as it used to be before reading this article and fully implementing the above 11 practical steps. We are here to help you all the way along, to adopt the marketing tools, to activate them, to make you connect and finally to become a real Dr.Baumann skincare millionaire!!!

If you have some time- I recommend you to see this video and hear the original story of how Virgin Airlines actually was created (and some more…. It’s a great one!!!!

If you have even more free time – I recommend you to read - Gut feelings Gut Feelings: The Intelligence of the Unconscious .