The Skincare Millionaire

Dear Millionare Seminar Participator,

New Millionaires and Billionaires use the NEW TOOLS to achieve and deliver “Social Benefits” .

NEW WORD NEW RULES – OLD NEEDS NEW SATISFACTIONS

In the previous 2 parts we discussed the “Social Benefits” and it bacame clear that people socialize and therefore “Social Benefits”play such an important role. In the old days (before the time of TV), socializing meant meeting face to face! Following the invention of TV and even more after the invention of the internet, people changed their way to socialize and instead of meeting face to face, they “meet” screen to screen!!! Or, face to face via video meetings or Skype.

Still, the need to “meet” and socialize exists, but, the way to satisfy this need has changed together with ongoing technological developments.
The “online world” and the access to endless sources of information have led to increasing interest in various subjects and consumers forming various “online communities” and “online societies” that share the same interest as well as the same concerns.
The old known need to “belong” still exists but now has extended and expanded to: “belonging” to various “online groups” that want to socialize “online”.

The social contribution of manufacturers and businesses had to evolve accordingly and deliver customers the possibilities to “Socialize Online” while engaging in a direct conversation with consumers and “on line” societies!!! Known Businesses that deliver high “Social Benefits” - All of those businesses: became either multimillionaires or even billionaires.

What is Twitter doing? - Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
What is You Tube doing? Sharing videos? NO….. They connect between groups of people that share the same interest.

What is Facebook doing? “Facebook helps you connect and share with the people (your society) in your life.
What is Flickr doing? Share your photos – watch the word. Share your photos (with your groups and your society) – watch the word (the society on the other side)

Social Media Marketing - It was just a matter of time until the “online society” would rebel against the “old communication channels”: paper newspapers, paper magazines and classical distribution channels. The new technological developments that quickly led to the “online societies” were responsible for the birth of the: Social Media Marketing (By Wikipedia) “is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships…….” Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.

You can start your own “RAVE”

A recent market research shows that 80% of the research participants are using the internet as their search tool for finding products and services. Not having a website and being positioned in an online customer traffic conjunction makes your business invisible and therefore also irrelevant!!!

Reading the RAVE or better to say “listening” is overwhelming……….It starts with a description of a football stadium filled with 50000 fans, 1 fan starts to wave his hands, 7 follow and wave their hands and in no time 50000 fans wave their hands, the message of 1 person moved over to 50000 people. The same is relevant to you and your business, the only difference is that the “stadium is your city” and you can move millions of people on condition that you start moving the message. There wasn’t any time in business history that it was as easy to move a message than these days: Especially via the internet and the Social Media Marketing platforms. Twitter, Blogs, LinkedIn, Facebook and YouTube………….(read the RAVE)

“Virtual Reality- Virtual Society – Real Business”

Reading the “Changing the Game” or better to say “listening” is also a total overwhelming experience. Companies and global business conglomerates (Coca Cola, McDonalds, H&M as well as politicians (Barak Obama)) are fully tuned into the new word of “Online Societies” and use it to their full benefits. Example – when you log into “second life” you will be shocked with the fact that millions of “serious people” that lead a normal life, are educated and have families share this “Virtual Society”. Companies like Coca Cola build there (in second life) virtual Coca Cola counters and advertise their products in the “virtual reality” as if it was in the real reality. H&M built a fashion shop where you can buy their products in this virtual reality. Virtual characters meet you there (in a second life) and offer you a coupon that you can use “on earth” in the real reality on your return. Understanding this is unbelievably powerful!!! Conclusion – you need to realize that you need to meet your “target customers” where they are. Today, it is clearer and clearer that many of your “target customers” spend time in their “on line societies”. Therefore, you must be geared and prepared to engage them where they are. ONLINE.

The Twitter Power
Read or listen to the book “the TWITTER Power”. You will be enlightened and have a “laser sharp” understanding that today “every customer” that has a computer and a cellular phone with a built in camera or video is an “advertisement office” or at least a reporter!!!!!!!! Yes, you must treat every customer as she is a reporter or at least a PR person. Why? Because seconds after she leaves you and your business she starts to communicate and spread the story…………OK, now you know that there must be a story to share, otherwise, it is boring and customers look after other and more interesting stories they have to share. Now, honestly………..what can beat the “Bionome Story”?........it is totally interesting, totally true and so relevant!!!!!!!!!!!!

What is left is, to edit the story, polish it, pack it nicely and most importantly…..make it easy to share via “Social Media Marketing”. How? Design every page on your website with a “forward to a friend button”, prepare Videos that can be uploaded to “Video Sharing Websites”, Make “on line Catalogues” that can be easily forwarded, make “e-books” additional to paper books and most important make it something worthyof talking about.

STOP – I can go on and on with these NEW and exciting developments and I hope that the picture of “Social Benefits” in connection with “Social Media Marketing”are fully clear.

Dr.Baumann - the intelligent instrumental choice

Dr.Baumann is your absolute and exclusive instrument that really allows customers to fully achieve their desired “Social Benefits”. It allows customers to express their special character, to connect and belong, to position themselves as sophisticated, intelligent and smart people, customers that have a clear ideology, care for and protect others and do the right things as honest members of society. Further more – the customers finally have the SUPER EXCITING BIONOME STORY that they can share and discuss with their societies. What is left now: is, to make it beautiful, elegant and easy to share and spread.

Dr.Baumann makes it easy to connect
Short story – Eleni from Toronto Canada is in contact with Willow in order to be one of the sponsors the Willow annual meeting. Willow is a Canadian Breast Cancer Support organization. Eleni is going to contribute and donate 900 FREE OF CHARGE treatments as a sponsor.
Now, answer honestly:

Would any skincare Brand whatsoever be: as attractive and as relevant as Dr.Baumann to a be a sponsor in the Willow event?
Would any other beauty salon be as attractive as Eleni by donating 900 FREE OF CHARGE treatment?
Would any other beauty salon be as prepared and as attractive as Eleni to such an event, while we design Eleni’s B2B Treatment cards and the total B2B design pack?
Would any other beauty salon have an informative website as Eleni with relevant topics to a Willow organisation?
Would Eleni have any better advertisement than 900 Willow event participants that will: Twitter, Blogs, LinkedIn, Facebook and YouTube. About Eleni, her business, her treatment, the Dr.Baumann products and Eleni’s and Dr.Baumann’s social contribution???

Adopt the Dr.Baumann and SkinIdent ranges- honestly, without doing this as your first step: you have no real interesting or relevant story to tell.
Launch a quality website – or adopt the Point Of Skin website – this is your “online home”
Launch your “online store” – where your customers can 24/7 visit your store view and shop at their convenience.
Start Your BLOG – this is your “online living room”
Launch a “forum” that talks bout your business – this is “your online society”
Adopt the Dr.Baumann greeting cards (A new beautiful version is coming up) and or the Pont of Skin greeting cards and start sending them out- spread your message, this is “your online way to say hello”…I care.
Set up an account at: Twitter , You Tube, Facebook , MySpace, and at Flickr. Take 30 minutes a day to socialize with those platforms and communities.
Invite “on line groups” and “online societies” to visit your home (website) and your living room (BLOG)
Upload your videos to YouTube, Google and other video sharing platforms. In most cases it is free of charge and can generate huge traffic of new customers to you business.
Send out your FREE TREATMENT offers to “on line communities” and on “line group”. This can generate huge traffic of new customers to you business while using Viral Marketing at your finger tips.

You must follow your customers and potential target customers where they are and connect to their “online society”.
Using new technological developments as “Social Media Marketing” is a question of “life or death” for your business.
You must choose a Brand (Dr.Baumann) that has an authentic story which people would love to spread and share.
Dr.Baumann and the Skincare Millionaire cover your entire business needs while equipping you with the most attractive products and the entire marketing and communication platforms and instruments.
Owning the Dr.Baumann products and having every day (365 days a year) a new design, a new layout, a new treatment, a new poster, a new e-newsletter and a new Video, a new irresistible promotion, automatically provides you with 365 unique stories that customer will love to spread and share.
Fully adopting the Dr.Baumann skincare ranges is the most intelligent decision that you could ever make.
Implementing the above 10 practical steps is the day that you will remember for the rest of your life seeing that life will never look as it used to be before reading this article and fully implementing the above 10 steps.
We are here to help you all the way long, to adopt the marketing tools, to activate them, to make you connect and finally to become a real Dr.Baumann skincare millionaire!!!